The project „Kunstdialoge 2.0“ was a collaboration with the KISD and the Museum Ludwig in Cologne. The aim of the project was to design a new website which attract younger persons. We first made a competition analysis of other museums websites. In an interview with the director we got more information about the project as well as the want and needs of the museum. After a clustering of the important focus points, we built our concept. Important parameters in the work for the website were conceptual thinking, follow the corporate design and to attract young people.
The event kunst:dialoge, which was especially designed for young people between 18 and 30 years, should promote the exchange about art through a dialogue between young people and art students. The students stand in front of one of the artworks and answer questions from the visitors. Focusing at the topic of art we chose a scribbled look to attract the attention of the younger visitors and take away the heaviness from the art topic. Bubbles symbolise the dialog between the museum and the vistior.